NBA Africa and Hennessy, the world’s best-selling cognac, is primed to merge the game of basketball, music, fashion and technology at that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA and popular culture.
The NBA Crossover event billed to dunk off at the Landmark Beach Front in Lagos on February 5, 2022 will witness the display of Africa’s first floating basketball court at the Ikoyi Link Bridge in Lagos from Feb. 3-5
In addition, Hennessy will present a celebrity basketball game at Landmark Beach Front featuring Nigerian artists, performers and media personalities.
NBA Africa and Hennessy will also donate a basketball court to the Lagos State Parks and Gardens Agency at Ikorodu Recreational Park as part of their Lagos State’s commitment to providing people in the state with access to sport.
President and Chief Executive Officer of Hennessy, Laurent Boillot in his statement said his company is eagerly anticipating the dunking off of the event, adding that Hennessy is thrilled to partner with NBA Africa to create an unforgettable experience in Nigeria.
“We at Hennessy are thrilled to partner with NBA Africa to create this unforgettable experience in Lagos. Nigeria is such an important market for both Hennessy and the NBA, and this event is something we’ve been looking forward to for some time.
“The NBA and Hennessy have made a huge impact on urban culture across the globe, and this partnership event in Lagos will again showcase that our collective influence moves far beyond the court. Over the past year, Hennessy has partnered with the NBA to showcase courts in iconic locations in Australia, China and the UK, and it is now time for Nigeria to enter the game.
“We are thrilled to celebrate the NBA’s landmark 75th Anniversary Season with Hennessy in such iconic fashion,” said NBA Africa CEO Victor Williams.
“Nigerian players have had tremendous impact on basketball and the NBA, and it is only fitting that we host our first NBA Crossover event on the continent in Lagos, where there is already tremendous talent and passion for the game.
“NBA Africa is committed to the development of basketball in Nigeria, and this event, in addition to the opening of our office in Lagos, marks another milestone in our efforts to grow the game in the country,” said NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu.
“I look forward to NBA Crossover and to working with my colleagues to expand our engagement with Nigerian fans, partners and basketball stakeholders in the months and years to come.”
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